French

Module 1 : Les Fondations du SEO

Module 2 : Recherche de mots-clés

Module 4 : SEO technique

Module 5 : SEO hors-page

Évaluation finale

Content

Assignment

Histoire de vie réelle

Your title tag and meta description are your most powerful on-page SEO assets. They are the first things a user sees in the search results and play a huge role in your click-through rate. An effective title and meta description can mean the difference between getting a visitor and being ignored.

1. The Title Tag

The title tag is the clickable headline that appears in the search results. It is a critical ranking factor and a primary tool for enticing clicks.


Best Practices:

Include your primary keyword: Place your main keyword as close to the beginning of the title as possible.

Keep it under 60 characters: Titles that are too long will be cut off by Google, which looks unprofessional. Aim for around 50-60 characters for best results.

Make it compelling: Add words that create interest and a sense of value, such as "Guide," "Tips," "How-to," or the current year.

Example:


  • Bad: The Best Shoes

  • Good: The 10 Best Running Shoes for Men in 2025

2. The Meta Description

The meta description is the short paragraph that appears below the title tag in the search results. While it is not a direct ranking factor, it is a crucial element for encouraging clicks.


Best Practices:

Include a call to action (CTA): Encourage the user to take action with phrases like "Learn more," "Find out how," or "Discover the secrets."

Include your primary keyword: While not a ranking factor, Google will bold the keyword if it matches the user's search, making your listing stand out.

Keep it under 160 characters: Aim for around 150-160 characters to ensure the full description is displayed.

Example:


  • Bad: This article talks about different types of shoes for running.

  • Good: Ready to find your perfect fit? Discover the 10 best running shoes for men this year. Our detailed guide helps you choose a shoe that boosts performance and prevents injury.