8:02
Module 1 : Les Fondations du SEO
Module 2 : Recherche de mots-clés
Module 4 : SEO technique
Module 5 : SEO hors-page
Évaluation finale
Content
Assignment
Histoire de vie réelle
These three elements “headings, images, and internal links” are not just for visual appeal. They are crucial for both user experience and technical on-page SEO.
1. Headings: The Structure of Your Content
Headings (H1, H2, H3, H4) create a clear hierarchy for your content, making it easier for readers to scan and for search engines to understand the main topics and sub-topics on the page.
H1: There should only be one H1 heading per page, and it's almost always the title of your blog post or page. It should contain your primary keyword.
H2s: These are the main subheadings of your content. Use them to break up your text into logical sections. Include related keywords in your H2s when it makes sense.
H3s: These are subheadings of your H2s. They're used to break down your content into even smaller, more digestible sections.
Proper heading use is a key part of readability and helps search engines quickly grasp the content's structure.
2. Images: More Than Just a Pretty Picture
Optimizing your images is a simple but often overlooked on-page SEO task. Search engines can't "see" an image, so you have to tell them what it is using Alt Text.
Alt Text (Alternative Text): This is a short, descriptive phrase that is added to the HTML of an image. It's read by screen readers for visually impaired users and by search engine bots to understand the image's content.
Best Practices for Alt Text:
Be descriptive and concise.
Include your keyword if it's relevant to the image.
Don't just list keywords; write a simple sentence or phrase.
Example:
alt="A person sitting at a desk and smiling while typing on a laptop"
Other Image Optimizations: Use a descriptive file name (e.g., SEO-checklist.jpg instead of IMG_1234.jpg) and compress your images to reduce file size and improve page load speed.
3. Internal Links: Connecting Your Content
An internal link is a hyperlink from one page on your website to another. They are critical for SEO and user experience.
Internal links tell search engine crawlers that your pages are related and help them discover new content. The more links a page gets, the more authority it is likely to have.
Boosts User Experience:
Internal links help users navigate your site, discover more of your valuable content, and stay on your website longer, which is a positive signal to search engines.
Anchor Text:
The clickable text of the link is called anchor text. You should use anchor text that is relevant and descriptive.
Example: To link to a page about keyword research, use anchor text like learn how to find the right keywords instead of click here.