8:02
Module 1 : Les Fondations du SEO
Module 2 : Recherche de mots-clés
Module 4 : SEO technique
Module 5 : SEO hors-page
Évaluation finale
Content
Assignment
Histoire de vie réelle
The quality and structure of your content are the most significant factors in on-page SEO. Your goal is to create content that not only answers a user's query but also provides a great user experience. A well-written, easy-to-read article is more likely to be shared, linked to, and revisited, all of which are signals to search engines that your content is valuable.
1. Beyond Keyword Stuffing
The old SEO tactic of repeating a keyword over and over is known as keyword stuffing. This no longer works and can actually hurt your rankings. Search engines are now sophisticated enough to understand the full context of a topic using semantic SEO. This means they look for synonyms, related phrases, and sub-topics to determine if your content is a true authority on the subject.
For example, if you are writing about "car repair," a search engine expects to see related terms like "mechanic," "engine," "oil change," and "transmission."
2. Best Practices for On-Page Content Optimization
Follow these simple rules to make your content both readable and SEO-friendly: