5min
Module 1 : Les Fondations
Module 2 : Construire Votre Marque et Votre Site Web
Module 3 : Créer Votre Produit ou Service
Module 4 : Marketing et Pré-Lancement
Module 5 : Le Lancement
Content
Assignment
Histoire de vie réelle
Dans cette leçon, vous apprendrez ce que signifie vraiment le marketing — surtout si vous avez toujours pensé qu'il s'agissait simplement de convaincre quelqu'un d'acheter. Vous verrez que le marketing commence avant la vente et continue après qu'une personne devient votre client. Et surtout, vous comprendrez comment VOUS pouvez utiliser le marketing même si vous débutez avec une petite idée d'entreprise.
1. From Product to Irresistible Offer
To transform your product, you need to add elements that make the deal seem too good to pass up. A powerful way to do this is with bonuses, which are additional items you provide at no extra cost. The key is that these bonuses are low-cost for you to create but add significant perceived value for the customer. For example, if you sell a fitness program, you could add a bonus PDF with healthy recipes. Or, if you sell a course on digital art, you might include a pack of unique brushes or templates.
Next, you need to reverse the risk for your customer with a strong guarantee. This shows you are confident in your product and builds immediate trust. The most effective option is a money-back guarantee, where you offer a full refund if the customer isn't satisfied within a specific timeframe, like 30 days. This removes all doubt from the customer's mind.
To encourage a quick purchase, you can introduce urgency and scarcity. Urgency is time-based, such as offering a special price that ends in 48 hours. Scarcity is quantity-based, like making a limited number of items available. These principles motivate your customer to take action now instead of waiting.
2. The Art of Compelling Copy
The words you use to sell your product are crucial. Good sales copy focuses on the benefits and the transformation your customer will experience, not just the features of your product. A feature is what your product is or does (e.g., "Our meal-prep guide has 50 recipes"). A benefit is the positive outcome the customer gets (e.g., "Our guide will save you 5 hours a week and help you eat healthier"). Your copy should tell a story that your ideal customer can see themselves in. Start by identifying their problem, agitating their pain points, and then presenting your product as the clear solution.