5min
Module 1 : Les Fondations
Module 2 : Construire Votre Marque et Votre Site Web
Module 3 : Créer Votre Produit ou Service
Module 4 : Marketing et Pré-Lancement
Module 5 : Le Lancement
Content
Assignment
Histoire de vie réelle
Dans cette leçon, vous apprendrez ce que signifie vraiment le marketing — surtout si vous avez toujours pensé qu'il s'agissait simplement de convaincre quelqu'un d'acheter. Vous verrez que le marketing commence avant la vente et continue après qu'une personne devient votre client. Et surtout, vous comprendrez comment VOUS pouvez utiliser le marketing même si vous débutez avec une petite idée d'entreprise.
1. Choose Your Platform Wisely
Don't try to be everywhere at once. The best strategy is to focus on one or two platforms where your ideal customer spends the most time. Each platform has its own strengths and audience.
Instagram: This platform is best for highly visual brands in areas like fashion, food, travel, and art. The audience is generally younger, and content is driven by high-quality photos, Reels, and Stories. For a home decor business, you might use Instagram to showcase beautiful room transformations and DIY projects with quick video tutorials.
Facebook: Ideal for community-building through groups and connecting with a broader age range. If your business focuses on a specific interest, like a local hiking club or a book club for a specific genre, a Facebook Group is the perfect place to build a loyal community.
LinkedIn: The go-to platform for B2B businesses and professional networking. If your business provides a service to other companies or professionals (e.g., a B2B marketing consultant or a corporate leadership coach), you should be on LinkedIn.
2. The 80/20 Rule of Content
Your social media content should be a mix of value and promotion. A good rule of thumb is to follow the 80/20 rule.
80% Value: This is content that is genuinely helpful, educational, or entertaining. For a freelance writer, this could be a post with five tips for writing a better blog post, a behind-the-scenes video showing their writing process, or an infographic of common grammar mistakes.
20% Promotion: This is a small portion of your content where you mention your upcoming launch, talk about your product, and gently guide people to your email list or website. This could be a post counting down to your launch or a short video explaining the problem your product solves.
3. Engage, Don't Just Post
Social media is a two-way street. Don't just publish content and walk away. To build a true community, you need to actively engage with your followers.
Respond to Comments: When someone comments, respond thoughtfully and start a conversation. Ask them a question back or thank them for their feedback.
Ask Questions: Use your posts to ask questions that encourage your audience to share their opinions and experiences. This could be a question like, "What's the biggest challenge you face with meal prep?"
Join the Conversation: Follow other accounts in your niche and engage with their content and their followers. This is a powerful way to get discovered and become a known expert in your field.
4. Create a Simple Content Calendar
Consistency is key to growing an audience. A content calendar helps you stay on track and avoid "what should I post today?" stress.
Tools: You don't need fancy software. A simple Google Calendar or spreadsheet can work. You can also use free scheduling tools like Buffer.
