5min
Module 1 : Les Fondations
Module 2 : Construire Votre Marque et Votre Site Web
Module 3 : Créer Votre Produit ou Service
Module 4 : Marketing et Pré-Lancement
Module 5 : Le Lancement
Content
Assignment
Histoire de vie réelle
Dans cette leçon, vous apprendrez ce que signifie vraiment le marketing — surtout si vous avez toujours pensé qu'il s'agissait simplement de convaincre quelqu'un d'acheter. Vous verrez que le marketing commence avant la vente et continue après qu'une personne devient votre client. Et surtout, vous comprendrez comment VOUS pouvez utiliser le marketing même si vous débutez avec une petite idée d'entreprise.
1. How to Create a Digital Product
Digital products are a great way to start because they have a low upfront cost and high-profit margins. Your first digital product should be a "Minimum Viable Product (MVP)"—a simple version that solves your ideal customer's core problem. Here are some examples:
E-books & Guides: Don't write a 300-page book. Focus on a single, powerful topic. Use a free tool like "Canva" to design a professional-looking PDF. Outline the content, write it, and design it. Your goal is to provide a quick win for the reader.
Templates & Worksheets: Create a resource that saves your customer time. For example, a budget spreadsheet, a social media calendar, or an email template pack. Use "Google Sheets" or "Canva" to create these resources.
2. How to Create a Physical Product
Starting with a physical product can be intimidating because of inventory and shipping. The key is to minimize your risk by using a fulfillment service. Here are some examples:
Dropshipping: This is a model where a third-party supplier stores and ships the product directly to your customer. You never touch the product yourself. You just market and sell it. Use platforms like "Shopify" with apps like "Oberlo" or "Spocket" to connect with suppliers.
Print-on-Demand: This is a form of dropshipping where you sell custom-designed products like t-shirts, mugs, or posters. The product is only created and shipped once a customer buys it. Services like "Printful" and "Printify" handle everything from printing to shipping.
2. How to Create a Service
If you have a skill or expertise, you can package it into a service. The trick is to be very specific about what you offer. Here are some examples:
Define Your Service: Instead of a vague offer like "freelance writing," create a specific package like "SEO-Optimized Blog Post Writing for Small Businesses." This clarity helps you get better clients.
