5min
Module 1 : Les Fondations
Module 2 : Construire Votre Marque et Votre Site Web
Module 3 : Créer Votre Produit ou Service
Module 4 : Marketing et Pré-Lancement
Module 5 : Le Lancement
Content
Assignment
Histoire de vie réelle
Dans cette leçon, vous apprendrez ce que signifie vraiment le marketing — surtout si vous avez toujours pensé qu'il s'agissait simplement de convaincre quelqu'un d'acheter. Vous verrez que le marketing commence avant la vente et continue après qu'une personne devient votre client. Et surtout, vous comprendrez comment VOUS pouvez utiliser le marketing même si vous débutez avec une petite idée d'entreprise.
Principle 1: Price Based on Value, Not Cost
This is the single most important rule of pricing. Your price should be determined by the value your product or service provides to the customer, not by how much time or money it cost you to create.
The Value Equation:
If your solution saves a customer $1,000 in time or helps them make an extra $500, then your price should be a fraction of that value. A $50 or $100 price tag would feel like a bargain to them.
Focus on Benefits:
Frame your pricing in terms of what the customer gains. "Learn to create a stunning website in a week for just $99" is more compelling than "A course on web design for $99."
Principle 2: Research Your Competition
Don't set your price in a vacuum. Your competitors have already done a lot of the market research for you.
Identify Competitors:
Find at least three businesses in your niche that offer a similar product or service.
Analyze Their Pricing:
What are their prices? Are they using tiered pricing (e.g., Bronze, Silver, Gold packages)? What features are included at each price point?
Position Yourself:
You don't have to be the cheapest. You can position yourself as a premium option by offering more value, better support, or a superior user experience.
Principle 3: Consider Psychological Pricing
These small adjustments can make a big difference in how your price is perceived.
The "Charm" Effect:
Prices ending in 9 (e.g., $97 instead of $100) are often perceived as a better value.
The Decoy Effect:
If you have three pricing tiers, a middle option can be priced to make the most expensive option seem like a better deal, or vice-versa.
Principle 4: Price Models
How you charge is as important as what you charge.