5min
Module 1: The Foundation
Module 2: Building Your Brand and Website
Module 3: Creating Your Product or Service
Module 4: Marketing and Pre-Launch
Module 5: The Launch
4/15 Lessons
Content
Assignment
Your brand identity is the personality of your business. It's how people recognize you and what they remember about you. A strong brand isn't just a professional detail—it's your most powerful tool for attracting your ideal customer and building trust.
1. Your Brand Name: The First Impression
A great brand name is memorable, easy to pronounce, and often tells a story. When brainstorming, consider these types:
Descriptive: Describes what the business does (e.g., The Content Factory).
Invented: A unique, made-up word (e.g., Etsy).
Evocative: A name that evokes a feeling or an image (e.g., Thrive)
Your Name: A personal brand, which is great for service-based businesses (e.g., Marie Forleo).
Your name should be easy to spell and check for domain name availability, social media handles, and trademark conflicts before you commit.
2 . Your Logo: The Visual Shortcut
Your logo is the visual centerpiece of your brand. It should be simple, recognizable, and versatile enough to look good on a website, a social media profile, or a business card.
Typographic Logos: Use the name of the business in a unique font.
Iconic Logos: A memorable image or symbol (e.g., the Twitter bird).
Combination Marks: A mix of a wordmark and an icon.
You don't need a massive budget to create a logo. Online tools like Canva or Logo.com can help you create a professional-looking design quickly.
3 . Your Messaging: The Core Story
This is the most critical part of your brand. Your messaging is the language you use to communicate what you do and who you serve. It should be clear, benefit-driven, and emotionally resonant with your ideal customer.
Let's take our ideal customer, Sarah, The Overwhelmed Mom, and develop a brand message.
Problem: Sarah feels weak and disconnected from her body after childbirth and is overwhelmed by conflicting advice.
Solution: We provide simple, at-home workouts for postpartum recovery and core strength.
Brand Messaging: Instead of "Postpartum workouts," a more effective message could be: "Reclaim Your Core. Regain Your Confidence. Simple 15-minute workouts designed for new moms." This messaging directly addresses Sarah’s pain points and promises a specific benefit.