5min
Module 1: The Foundation
Module 2: Building Your Brand and Website
Module 3: Creating Your Product or Service
Module 4: Marketing and Pre-Launch
Module 5: The Launch
5/15 Lessons
Content
Assignment
Choosing the right platform is one of the most important decisions you'll make for your online business. The right tool will make it easy to build, manage, and grow your site, while the wrong one can lead to frustration and wasted time. There are three main types of platforms you should consider.
1. All-in-One Hosted Platforms
These are the simplest options for beginners. They handle everything from hosting and security to design and payment processing. You pay a monthly fee, and in return, you get an easy-to-use system that just works. For example:


Pros: Very easy to use, no technical skills required, strong customer support, and all features are built-in.
Cons: Less customization, higher monthly fees, and you don't fully "own" the platform.
2 . Self-Hosted Platforms (Open Source)
This option gives you the most control. You buy your own hosting and domain name and then install a platform like WordPress. You have complete freedom to customize everything, but it requires more technical knowledge to set up and maintain.

Pros: Complete control and flexibility, a massive library of free and paid plugins, and it's scalable for any size business.
Cons: Requires technical skills to set up and manage, you are responsible for security and updates, and it can be a steep learning curve.