5min
Module 1: The Foundation
Module 2: Building Your Brand and Website
Module 3: Creating Your Product or Service
Module 4: Marketing and Pre-Launch
Module 5: The Launch
6/15 Lessons
Content
Assignment
Remember that a great website isn't just about looking pretty; it’s about making a positive impression and providing a frictionless user experience. Every design decision you make should serve one purpose: to make it easy for your ideal customer to find what they need and take action.
1. Clarity and Simplicity
Your website should be instantly understandable. Visitors should know what your business is, what you sell, and who you sell it to within five seconds of landing on your page.
Clear Navigation: Use simple, common menu titles like "Home," "About," "Services," and "Contact."
Whitespace: Don't be afraid of empty space. It helps guide the eye and prevents your site from looking cluttered.
Readability: Choose fonts that are easy to read and use a simple color palette.
2. Mobile-First Design
More than half of all web traffic comes from mobile devices. Your website must look and function perfectly on a smartphone.
Responsive Layout: Ensure your website's layout automatically adjusts to different screen sizes. Most modern platforms do this by default.
Thumb-Friendly Buttons: Make sure your buttons are large enough to be easily tapped with a thumb.
3. Clear Call-to-Action (CTA)
A CTA is a prompt that tells your visitor what to do next. It’s the key to turning a browser into a customer.
Action-Oriented Language: Use strong verbs like "Shop Now," "Learn More," "Get a Quote," or "Download."
Prominent Placement: Your CTA button should stand out with a contrasting color and be placed in a highly visible location.
4. High-Quality Visuals
Professional images and videos are essential for building trust and communicating your brand's quality.
Product Photography: If you sell physical products, invest in high-resolution, clear photos from multiple angles.
Lifestyle Imagery: Use photos of your product being used by a happy customer. This helps visitors imagine themselves with your product.
Short Videos: Videos can quickly explain a concept or show a product in action, which is far more effective than long paragraphs of text.