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Module 2: Building Your Brand and Website

Module 3: Creating Your Product or Service

Module 4: Marketing and Pre-Launch

Module 5: The Launch

Content

Assignment

Now that you have a niche, the next step is to get to know the people who live in it. Your ideal customer, also known as a "customer persona", is a semi-fictional representation of your perfect customer. It's a tool that helps you stop guessing what your audience wants and start creating products, content, and messaging that truly resonate with them.

1.  Why an Ideal Customer Profile is Essential

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Targeted Marketing:
It allows you to create marketing campaigns that speak directly to your audience's needs and desires.

a row of dominos sitting on top of each other

Product Development:
You can build features and products that solve the exact problems your ideal customer is facing.

a row of dominos sitting on top of each other

Confident Decisions:
Every time you have to make a business decision—from the tone of your website to the price of your product—you can ask, "What would my ideal customer want?"

2 . What to Include in Your Persona

A great persona goes beyond the basics. It should include:



  1. Demographics: Who are they? (Age, gender, location, job title, income level).


  2. Psychographics: What do they think and feel? (Interests, values, beliefs, lifestyle, personality traits).


  3. Pain Points: What problems are they struggling with? What frustrates them most about the current solutions?


  4. Goals and Desires: What do they want to achieve? What is their ultimate dream?


  5. Behavior: Where do they spend time online? What blogs, podcasts, or social media platforms do they follow?

Let's take our "postpartum core strength for new mothers" niche and create a persona of Sarah Rakoto.

This profile makes Sarah feel real. You can now create content and products that directly address her fears, validate her struggles, and help her achieve her goals.