5min
Module 1 : Les Fondations
Module 2 : Construire Votre Marque et Votre Site Web
Module 3 : Créer Votre Produit ou Service
Module 4 : Marketing et Pré-Lancement
Module 5 : Le Lancement
Content
Assignment
Histoire de vie réelle
Dans cette leçon, vous apprendrez ce que signifie vraiment le marketing — surtout si vous avez toujours pensé qu'il s'agissait simplement de convaincre quelqu'un d'acheter. Vous verrez que le marketing commence avant la vente et continue après qu'une personne devient votre client. Et surtout, vous comprendrez comment VOUS pouvez utiliser le marketing même si vous débutez avec une petite idée d'entreprise.
1. Define Your Goal and Timeline
Before you do anything else, you need to set a clear launch date and a goal. Your goal should be specific and measurable, for example: "To get 100 people on my email list before launch day" or "To make my first 10 sales within 24 hours of launching." Once you have a goal, work backward from your launch date. A good pre-launch window is typically 3-4 weeks. This gives you enough time to build momentum without your audience losing interest.
2. Create Your Pre-Launch Narrative
Your pre-launch marketing isn't just a series of random posts; it’s a story. You'll build anticipation in three main phases:
Phase 1: The Teaser: This is where you hint at what's coming without giving too much away. The goal is to spark curiosity. For example, "Big things are coming soon!" or a subtle image of a new product. This phase should last for about a week.
Phase 2: The Reveal: This is where you officially announce what you've been working on. You can do this with an exciting video, a detailed social media post, and a special email to your list. The goal is to build excitement. For example, "Introducing [Product Name]! The solution to [Customer Problem] is finally here."
Phase 3: The Hype: In the final days leading up to your launch, you want to build a sense of urgency. This is where you share testimonials, behind-the-scenes content, and countdowns to the big day. The goal is to make people feel like they need to act fast.
3. Your Channel-Specific Plan
Your marketing plan should clearly outline what you will do on each of your chosen platforms.

Email List: This is your most important channel. A simple email plan could be:
Email 1 (3 weeks before launch): Announce the upcoming product and the problem it solves.
Email 2 (2 weeks before launch): Share a behind-the-scenes story about the creation process.
Email 3 (1 week before launch): Offer a sneak peek or a special "early bird" bonus for your email subscribers.
Email 4 (Launch Day!): The final email, announcing that your product is live and ready for purchase.

Social Media: Your social media content should mirror your email campaign, but with more variety and engagement. Use a mix of photos, short videos, and Q&A sessions to answer questions about your upcoming product.
4. The Launch Day Action Plan
On launch day, your actions should be focused and coordinated.
Morning: Send your "live" email to your list. Post on all of your social media channels to announce the launch.
Throughout the Day: Respond to every comment, question, and message you receive. Share excitement from your followers to create social proof.
Evening: Send a follow-up email or post a final update to remind people that your product is live.