English

Module 1: The Foundation

Module 2: Building Your Brand and Website

Module 3: Creating Your Product or Service

Module 5: The Launch

Content

Assignment

A pre-launch marketing plan doesn't need to be complicated. It’s simply a strategic timeline of actions you'll take to build anticipation for your product launch. By following a plan, you can ensure that by the time you open your doors for business, you have a crowd of excited people ready to buy.

1.  Define Your Goal and Timeline

Before you do anything else, you need to set a clear launch date and a goal. Your goal should be specific and measurable, for example: "To get 100 people on my email list before launch day" or "To make my first 10 sales within 24 hours of launching." Once you have a goal, work backward from your launch date. A good pre-launch window is typically 3-4 weeks. This gives you enough time to build momentum without your audience losing interest.

2.  Create Your Pre-Launch Narrative

Your pre-launch marketing isn't just a series of random posts; it’s a story. You'll build anticipation in three main phases:



  • Phase 1: The Teaser: This is where you hint at what's coming without giving too much away. The goal is to spark curiosity. For example, "Big things are coming soon!" or a subtle image of a new product. This phase should last for about a week.


  • Phase 2: The Reveal: This is where you officially announce what you've been working on. You can do this with an exciting video, a detailed social media post, and a special email to your list. The goal is to build excitement. For example, "Introducing [Product Name]! The solution to [Customer Problem] is finally here."


  • Phase 3: The Hype: In the final days leading up to your launch, you want to build a sense of urgency. This is where you share testimonials, behind-the-scenes content, and countdowns to the big day. The goal is to make people feel like they need to act fast.

3.  Your Channel-Specific Plan

Your marketing plan should clearly outline what you will do on each of your chosen platforms.

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Email List: This is your most important channel. A simple email plan could be:


  • Email 1 (3 weeks before launch): Announce the upcoming product and the problem it solves.

  • Email 2 (2 weeks before launch): Share a behind-the-scenes story about the creation process.

  • Email 3 (1 week before launch): Offer a sneak peek or a special "early bird" bonus for your email subscribers.

  • Email 4 (Launch Day!): The final email, announcing that your product is live and ready for purchase.

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Social Media: Your social media content should mirror your email campaign, but with more variety and engagement. Use a mix of photos, short videos, and Q&A sessions to answer questions about your upcoming product.

4.  The Launch Day Action Plan

On launch day, your actions should be focused and coordinated.



  • Morning: Send your "live" email to your list. Post on all of your social media channels to announce the launch.

  • Throughout the Day: Respond to every comment, question, and message you receive. Share excitement from your followers to create social proof.

  • Evening: Send a follow-up email or post a final update to remind people that your product is live.