English

Module 1: The Foundation

Module 2: Building Your Brand and Website

Module 3: Creating Your Product or Service

Module 5: The Launch

Content

Assignment

Social media is one of the most powerful tools you have for building a pre-launch audience. Your goal isn't just to get followers; it's to build a community of people who are genuinely interested in what you have to say and are excited about your upcoming launch.

1.  Choose Your Platform Wisely

Don't try to be everywhere at once. The best strategy is to focus on one or two platforms where your ideal customer spends the most time. Each platform has its own strengths and audience.

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Instagram: This platform is best for highly visual brands in areas like fashion, food, travel, and art. The audience is generally younger, and content is driven by high-quality photos, Reels, and Stories. For a home decor business, you might use Instagram to showcase beautiful room transformations and DIY projects with quick video tutorials.

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Facebook: Ideal for community-building through groups and connecting with a broader age range. If your business focuses on a specific interest, like a local hiking club or a book club for a specific genre, a Facebook Group is the perfect place to build a loyal community.

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LinkedIn: The go-to platform for B2B businesses and professional networking. If your business provides a service to other companies or professionals (e.g., a B2B marketing consultant or a corporate leadership coach), you should be on LinkedIn.

2.  The 80/20 Rule of Content

Your social media content should be a mix of value and promotion. A good rule of thumb is to follow the 80/20 rule.

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80% Value: This is content that is genuinely helpful, educational, or entertaining. For a freelance writer, this could be a post with five tips for writing a better blog post, a behind-the-scenes video showing their writing process, or an infographic of common grammar mistakes.

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20% Promotion: This is a small portion of your content where you mention your upcoming launch, talk about your product, and gently guide people to your email list or website. This could be a post counting down to your launch or a short video explaining the problem your product solves.

3.  Engage, Don't Just Post

Social media is a two-way street. Don't just publish content and walk away. To build a true community, you need to actively engage with your followers.

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Respond to Comments: When someone comments, respond thoughtfully and start a conversation. Ask them a question back or thank them for their feedback.

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Ask Questions: Use your posts to ask questions that encourage your audience to share their opinions and experiences. This could be a question like, "What's the biggest challenge you face with meal prep?"

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Join the Conversation: Follow other accounts in your niche and engage with their content and their followers. This is a powerful way to get discovered and become a known expert in your field.

4.  Create a Simple Content Calendar

Consistency is key to growing an audience. A content calendar helps you stay on track and avoid "what should I post today?" stress.

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Tools: You don't need fancy software. A simple Google Calendar or spreadsheet can work. You can also use free scheduling tools like Buffer.

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Batch Your Creation: Dedicate one day a week to creating all your photos, videos, and captions so you don't have to scramble every day. For example, on a Monday, you might write all five posts for the week and schedule them to go out automatically.