5min
Module 1: The Modern Sales Mindset
Module 2: The Sales Process: A Step-by-Step Guide
Module 3: The Art of Communication
Module 4: Essential Tools and Techniques
Module 5: Final Assessment
10/15 Lessons
Content
Assignment
Histoire de vie réelle
Communication is a complex skill, and words are only one part of the equation. As a sales professional, your body language and tone of voice can either reinforce your message or completely undermine it. Mastering these non-verbal cues allows you to build stronger connections and communicate your message more effectively.
1. The Power of Body Language
Your body language can build or destroy rapport in seconds. Here are some key points to focus on, whether you're meeting someone in person or on a video call:
Posture:
Stand or sit up straight. A confident posture signals that you believe in what you are saying. Avoid slouching, as it can be perceived as disinterest or a lack of confidence.
Gestures:
Use open gestures. Keep your hands visible and avoid crossing your arms. Open gestures convey honesty and a willingness to engage.
Eye Contact:
Maintain steady but not aggressive eye contact. This shows you are engaged and trustworthy. On a video call, look directly into the camera to simulate eye contact.
Mirroring:
This is a subtle yet powerful technique for building rapport. It involves subtly mirroring the other person's body language, if they lean in, you can lean in slightly. This creates a subconscious feeling of connection.
2. The Impact of Tone
Your tone of voice adds emotion and meaning to your words. A great salesperson uses their tone to convey confidence, sincerity, and enthusiasm.
01
Pace:
Speak at a comfortable pace. If you talk too fast, you might seem nervous or like you’re rushing. If you talk too slowly, you might be perceived as unenthusiastic.
02
Pitch:
Vary the pitch of your voice to avoid a monotone. Emphasize important words to draw attention to key points.
03
Enthusiasm:
Let your enthusiasm for your solution and your customer’s success come through in your voice. This is contagious and makes you more likable.
3. Practice and Feedback
Mastering body language and tone requires practice and self-awareness. The best way to improve is to record yourself, either during a mock sales call or while simply talking. This will give you invaluable insight into your own non-verbal habits.