French

Module 2 : Recherche de mots-clés

Module 3 : SEO sur la page

Module 4 : SEO technique

Module 5 : SEO hors-page

Évaluation finale

Content

Assignment

Histoire de vie réelle

Every successful SEO strategy is built on data. Without the right tools, you're driving blind. Fortunately, you can get started with some of the most powerful and insightful tools available and they're completely free.

Tool 1: Google Search Console (GSC)

GSC is a free service from Google that helps you monitor and troubleshoot your website's performance in Google Search. It is your primary communication channel with the search engine.

Why it's essential:

Performance Monitoring:

See which keywords are bringing people to your site and how many impressions and clicks you're getting.

Fixing Errors:

It alerts you to critical issues on your site, like broken pages or crawl errors, that could be hurting your rankings.

Crawl Management:

It allows you to submit new content (sitemaps) to Google for faster indexing and tell Google to re-crawl a page after you've made changes.

Mobile Usability:

It provides reports on how well your site performs on mobile devices.

Tool 2: Google Analytics (GA4)

Google Analytics is a powerful web analytics service that tracks and reports website traffic. While Google Search Console focuses on your performance in search, Google Analytics focuses on the behavior of your visitors once they arrive on your site.

Why it's essential:

Audience Insights:

Understand who your visitors are (demographics, location, interests).

Conversion Tracking:

Measure the effectiveness of your content by tracking key goals, such as sign-ups or sales.

Traffic Sources:

See exactly where your traffic is coming from: organic search, social media, paid ads, or direct visits.

User Behavior:

Analyze how users interact with your site, including which pages they visit most, how long they stay, and which actions they take (like filling out a form or making a purchase).

These two tools are the foundation of any SEO professional's toolkit. They provide the data you need to make informed decisions about your content and technical strategy.