English
5min
Module 1: The Lean Startup Mindset
Module 2: Defining Your Vision
Module 3: The Build-Measure-Learn Feedback Loop
Module 4: The Minimum Viable Product (MVP)
5min
Module 5: Validating with Customers
Module 6: Pivoting or Persevering
13/23 Lessons
Content
Assignment
Launching your MVP is a moment of truth. You’ve built your learning tool, and now it's time to get it into the hands of your first customers. This launch is not about scale; it’s about getting data.
Step 1: Define Your Early Adopters
Your early adopters are not just any customers; they are the specific group of people who are most likely to experience the problem you are solving. They are often active on specific forums, social media groups, or communities related to your problem. They are the people who will give you the most honest and valuable feedback because they are actively looking for a solution.
Example:
If you're building an app for freelance graphic designers, your early adopters might be found in dedicated Facebook groups, on Behance forums, or in subreddits like r/graphic_design.
Step 2: Prepare Your Landing Spot
Regardless of your MVP type, you need a "landing spot" for your early adopters. This could be a landing page (if that is your MVP), a blog post, or a simple email. This is where you will clearly state your value proposition and manage expectations.
Managing Expectations:
It's critical to be transparent. You are not launching a finished product; you are launching an experiment. Be honest and tell your early adopters that their feedback is invaluable and will help shape the final product. This will build trust and goodwill.
Step 3: Choose Your Launch Channels
A successful MVP launch is highly targeted. You don't need a huge budget for this. You need to go to where your early adopters are and directly engage with them.
Example Channels:
Targeted Forums & Communities: Post in the specific online communities you identified.
Personal Network: Reach out to friends, family, and professional contacts who fit your early adopter profile.
Email Lists: If you have an existing list of interested individuals, use it to announce the launch.
Social Media: Use your own social media channels, not for broad advertising, but to share your progress and ask for feedback.
Step 4: Set Up Your Measurement Tools
Before you launch, you must have your measurement tools in place. This includes analytics to track user behavior on your landing spot and a clear plan for how you will collect qualitative feedback.
Tools:
Quantitative: Use tools like Google Analytics or Hotjar to track clicks, sign-ups, and user flow.
Qualitative: Prepare a list of questions for a few early adopters. Plan to conduct a quick 15-minute phone call or video chat to hear their feedback directly.