5min
Module 1: The Lean Startup Mindset
Module 2: Defining Your Vision
Module 3: The Build-Measure-Learn Feedback Loop
Module 4: The Minimum Viable Product (MVP)
Module 5: Validating with Customers
Module 6: Pivoting or Persevering
4/23 Lessons
Content
Assignement
A startup's mission is a search for a repeatable, scalable business model. The "Business Model Canvas" is the perfect tool for this search. Created by Alexander Osterwalder, it's a one-page visual chart that helps you systematically and logically lay out all the key components of your business. It forces you to get your ideas out of your head and onto a tangible document, making it easier to see how everything connects and, most importantly, which parts are the riskiest assumptions.
The Nine Building Blocks:
The canvas is divided into nine interconnected boxes that cover the four main areas of a business: customers, offering, infrastructure, and financial viability.
Customer Segments: Who are your target customers? These are the groups of people or organizations you aim to reach and serve. (e.g., "Freelance designers," "Small business owners," "Tech-savvy students").
Value Propositions: What value are you delivering to your customers? This is the bundle of products and services that creates value for a specific Customer Segment. (e.g., "A productivity app that saves 1 hour a day," "Handmade, ethical jewelry").
Channels: How do you reach your Customer Segments to deliver your Value Proposition? This includes communication, distribution, and sales channels. (e.g., "Social media advertising," "A physical retail store," "An e-commerce website").
Customer Relationships: What type of relationship do you establish with your customers? (e.g., "Personal assistance," "Self-service," "Automated service").
Revenue Streams: How does your business make money from each Customer Segment? This includes one-time payments, subscriptions, licensing, etc. (e.g., "Monthly subscription fee," "Per-unit sales," "Advertising revenue").
Key Activities: What are the most important things you must do to make your business model work? (e.g., "Software development," "Manufacturing," "Marketing and sales").
Key Resources: What are the most important assets you need to make your business model work? This can include physical assets, intellectual property, human resources, and financial resources. (e.g., "A team of expert developers," "A unique manufacturing process," "A brand name").
Key Partners: Who are the key suppliers and partners you need to make your business model work? These are the other businesses that support your operations. (e.g., "Raw material suppliers," "Payment processors," "Logistics partners").
Cost Structure: What are the most important costs you will incur while operating your business model? (e.g., "Salaries," "Rent," "Manufacturing costs," "Marketing spend").