8:02
Module 1: The Foundation of SEO
Module 2: Keyword Research
Module 3: On-Page SEO
Module 4: Technical SEO
Module 5: Off-Page SEO
Final Assessment
13/16 Lessons
Content
Assignment
Off-Page SEO refers to all the actions taken outside of your website to influence your rankings. The most significant of these is building a strong backlink profile.
1. What is a Backlink?
A backlink (also known as an "inbound link" or "incoming link") is a hyperlink from an external website that points back to a page on your website. Backlinks are the backbone of search engine algorithms, as they are a primary indicator of a website's authority and popularity. Search engines view backlinks as an endorsement. The more high-quality endorsements you have, the more trustworthy and authoritative your website is considered.
2. High-Quality vs. Low-Quality Backlinks
The quality of a backlink is more important than the quantity. A handful of good backlinks can have a more significant impact than hundreds of poor ones.
01
High-Quality Backlinks:
These come from sites that are authoritative, relevant to your niche, and trusted by search engines. They pass on what's called "link equity" or "link juice," which is the value or authority passed from one page to another.
Examples: A link from a major news site, a well-known industry blog, a .edu or .gov website, or a respected industry publication.
02
Low-Quality Backlinks:
These come from spammy, irrelevant, or low-authority sites. They provide little to no value and can even harm your rankings.
Examples: Links from automated sites, comment spam, or sites that are created purely for linking (known as "link farms").
Focusing on building high-quality backlinks from relevant websites is the cornerstone of any successful off-page SEO strategy.