8:02
Module 1: The Foundation of SEO
Module 2: Keyword Research
Module 3: On-Page SEO
Module 4: Technical SEO
Module 5: Off-Page SEO
Final Assessment
12/16 Lessons
Content
Assignment
Structured data is a standardized format for providing information about a web page and classifying its content. It helps search engines not only read your content but also understand its meaning. The most popular vocabulary for structured data is called "Schema Markup."
1. What is Schema Markup?
Schema Markup is a specific type of structured data vocabulary that's supported by all major search engines. It uses a set of tags to label different types of content, like articles, recipes, products, or events. This helps search engines present your information in a more helpful way to users.
2. Rich Snippets: The Reward
When you implement structured data correctly, you can unlock rich snippets. These are visually enhanced search results that provide additional information right on the search page. This extra information makes your listing more attractive and can significantly increase your click-through rate.
Examples:
Recipes: A search result for a recipe might show a photo, a star rating, and the cooking time.
Products: A product page might show a rating, a price, and a stock status.
Events: A listing for an event might show the date, location, and time.
3. Common Schema Types
01
Article:
Used for blog posts and news articles. It helps search engines understand the headline, author, and publication date.
02
Product:
Used for e-commerce pages to display product information like price, brand, and reviews.
03
Recipe:
Used to specify ingredients, cooking time, and star ratings for a recipe.
04
FAQ Page:
Used for a list of questions and answers to display them as a rich snippet in search results.
While structured data requires a bit of code, it's a powerful way to make your content more visible and user-friendly in the search results.