English
5min
Module 1: The Foundation
Module 2: Building Your Brand and Website
Module 3: Creating Your Product or Service
Module 4: Marketing and Pre-Launch
Module 5: The Launch
5min
14/15 Lessons
Content
Assignment
The post-launch phase can feel a bit quiet after all the excitement of launch day. Your mission now is to sustain that initial momentum and build a foundation for long-term growth.
1. The First 24-48 Hours
Your job isn't done after you send the launch email. The first two days are crucial for maintaining excitement and building trust.
Respond to Everything: Continue to be highly responsive to every comment, question, and direct message. Your quick, personal responses will make a huge impression on your new customers.
Acknowledge Your First Sales: Don't just celebrate internally. Share your wins on social media, for example, "Wow, we just got our first 10 orders! Thank you so much!" This social proof encourages others to buy.
Send a Thank-You Email: Within a few hours of a purchase, send a personalized, automated email to every customer. Thank them for their purchase and offer a direct way for them to ask questions or get support.
2. The First Week
Now that the initial rush is over, it's time to focus on your customers and getting valuable feedback.
Request Testimonials: Reach out to your first customers after they've had a chance to use your product. Ask them for a short quote or a video testimonial about their experience. Testimonials are your most powerful sales tool for future launches.
Check for Technical Issues: Monitor your website and inbox for any technical glitches or common questions. For example, if multiple people are asking how to download the product, you know you need to make that process clearer.
Send a Follow-Up Email: A few days after a purchase, send an email with tips on how to get the most out of the product. This adds value and shows you care about their success.
3. The First Month and Beyond
Long-term success is built on consistent effort and continuous improvement.
Keep Creating Content: Don't stop creating valuable content on social media and for your email list. Use the momentum from your launch to continue growing your audience.
Analyze Your Data: Look at your sales data. What sold the best? Where did your customers come from? This data will tell you what's working and what's not.
