4min
Module 1: The Freelance Mindset
Module 2: Defining Your Service and Niche
Module 3: Building Your Freelance Foundation
Module 4: Finding and Pitching to Your First Client
Module 5: Project Management and Client Relations
Learn How to Get Started as a Freelancer
16 / 18 Lessons
Content
Final Project
Certificate Application
Your freelance bio is the most important piece of marketing copy you'll ever write. It is your professional story in a nutshell, and its purpose is simple: to tell clients who you are, what you do, and why they should hire you. It’s the final piece of the puzzle that makes you a professional freelancer, and it will be the centerpiece of your website, your LinkedIn profile, and your freelancing platform profiles.
1. The Formula for a Great Bio
A great bio follows a simple, effective structure. You should be able to apply this formula to your website, your social media profiles, and your freelancing platform profiles.
[1. Your Title] + [2. Your Niche] + [3. Your Solution/Benefit]
Let's break down each part:
[1. Your Title]: Start with your professional title. Be specific. Instead of "writer," say "B2B Content Writer."
[2. Your Niche]: Next, state who you serve. This should come directly from the niche you defined earlier in the course. For example, "for financial technology startups."
[3. Your Solution/Benefit]: End with a powerful statement about the result you deliver. What problem do you solve for your client? For example, "to help them increase their organic traffic and generate leads."
Example:
Bad Bio: "I am a writer with a passion for helping businesses grow."
Good Bio: "I am a B2B Content Writer who works with financial technology startups to help them increase their organic traffic and generate leads."
2. Tips for Making Your Bio Stand Out
Use the First Person: Write from your own perspective ("I help businesses..."). It's more personal and engaging.
Show Personality: While you should be professional, don't be afraid to let your personality shine through. Add a little detail about yourself that is relevant to your work or niche.
Include a Call to Action: End your bio with a simple call to action. Tell the client what you want them to do next, like "Visit my portfolio to see more of my work" or "Contact me for a custom quote."