English

Module 1: The Freelance Mindset

Module 2: Defining Your Service and Niche

Module 3: Building Your Freelance Foundation

Module 4: Finding and Pitching to Your First Client

Module 5: Project Management and Client Relations

Learn How to Get Started as a Freelancer

16 / 18 Lessons

Content

Final Project

Certificate Application

Your freelance bio is the most important piece of marketing copy you'll ever write. It is your professional story in a nutshell, and its purpose is simple: to tell clients who you are, what you do, and why they should hire you. It’s the final piece of the puzzle that makes you a professional freelancer, and it will be the centerpiece of your website, your LinkedIn profile, and your freelancing platform profiles.

1. The Formula for a Great Bio

A great bio follows a simple, effective structure. You should be able to apply this formula to your website, your social media profiles, and your freelancing platform profiles.


[1. Your Title] + [2. Your Niche] + [3. Your Solution/Benefit]


Let's break down each part:


  • [1. Your Title]: Start with your professional title. Be specific. Instead of "writer," say "B2B Content Writer."

  • [2. Your Niche]: Next, state who you serve. This should come directly from the niche you defined earlier in the course. For example, "for financial technology startups."

  • [3. Your Solution/Benefit]: End with a powerful statement about the result you deliver. What problem do you solve for your client? For example, "to help them increase their organic traffic and generate leads."


Example:

  • Bad Bio: "I am a writer with a passion for helping businesses grow."

  • Good Bio: "I am a B2B Content Writer who works with financial technology startups to help them increase their organic traffic and generate leads."

2. Tips for Making Your Bio Stand Out

  • Use the First Person: Write from your own perspective ("I help businesses..."). It's more personal and engaging.


  • Show Personality: While you should be professional, don't be afraid to let your personality shine through. Add a little detail about yourself that is relevant to your work or niche.


  • Include a Call to Action: End your bio with a simple call to action. Tell the client what you want them to do next, like "Visit my portfolio to see more of my work" or "Contact me for a custom quote."