English

Module 1: The Funding Landscape

Module 3: The Series A Stage

Module 4: Later Stage Funding (Series B and Beyond)

Module 5: The Fundraising Process

Content

Assignement

Preparation is everything. A successful seed round isn't about luck; it's about being organized and ready to answer any question an investor might have. Your fundraising toolkit should consist of a few key components that tell a complete and compelling story.

1. The Pitch Deck

The pitch deck is the most important document you will create. It is a visual presentation that tells the story of your startup. A good pitch deck is a narrative, not just a collection of facts. It should be concise, professional, and visually engaging.



An effective pitch deck should typically contain the following slides:


  • The Problem: Clearly state the problem you are solving for your customers.


  • The Solution: Introduce your product or service as the solution.


  • Market Size: Show the size of your Total Addressable Market (TAM).


  • Business Model: Explain how you make money.


  • Team: Introduce your team and highlight their relevant experience.


  • Traction: Present your key metrics, such as revenue, user growth, or engagement.


  • The Ask: State exactly how much money you are raising and what you will use it for.

2. The Team and Traction

Investors at the seed stage are betting on the people and the early momentum. You need to be able to present these two factors persuasively.

person pointing map

Team:

You are the best storyteller for your team. Be ready to articulate why you and your co-founders are the right people to solve this problem. Highlight your founder-market fit.

person pointing map

Traction:

This is your proof. Be prepared to show your key metrics, whether that's a growing user base, a strong customer retention rate, or even early revenue. This data validates your idea and shows that you have momentum.

3. The Data Room

A data room is a secure, digital folder where you store all of your company's important documents. Having one ready shows that you are organized and professional. It also speeds up the due diligence process.



A data room should contain:


  • Legal documents (incorporation papers, intellectual property filings).

  • Financial documents (bank statements, financial projections).

  • Employee information (resumes, contracts).

  • Detailed metrics and customer data.