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Module 1: Understanding B2B vs B2C

Module 2: Strategies for B2C Sales

Module 3: Strategies for B2B Sales

Module 4: Adapting Your Sales Based on Context

Module 5: Final Course Project

5.1: Final Course Activity: The Sales Strategy Debate

Scenario:

Imagine you are a successful entrepreneur in Madagascar. You have developed a premium, eco-friendly food product: a line of high-quality artisanal spices sourced directly from local farms. You are now ready to launch your business.

Your product has two clear potential audiences:



  1. B2C: Individual food lovers, home cooks, and tourists who are willing to pay a premium for high-quality, authentic Malagasy spices.

  2. B2B: High-end restaurants, hotels, and gourmet food stores in Madagascar that would use your spices in their kitchens or sell them in their shops.

In the forum, choose a side and argue for the best initial sales strategy for this new business. Should you prioritize B2C sales or B2B sales first?