5min
Module 1: Understanding B2B vs B2C
Module 2: Strategies for B2C Sales
Module 3: Strategies for B2B Sales
Module 4: Adapting Your Sales Based on Context
Module 5: Final Course Project
5min
16/16 Lessons
5.1: Final Course Activity: The Sales Strategy Debate
Scenario:
Imagine you are a successful entrepreneur in Madagascar. You have developed a premium, eco-friendly food product: a line of high-quality artisanal spices sourced directly from local farms. You are now ready to launch your business.
Your product has two clear potential audiences:
B2C: Individual food lovers, home cooks, and tourists who are willing to pay a premium for high-quality, authentic Malagasy spices.
B2B: High-end restaurants, hotels, and gourmet food stores in Madagascar that would use your spices in their kitchens or sell them in their shops.
In the forum, choose a side and argue for the best initial sales strategy for this new business. Should you prioritize B2C sales or B2B sales first?