5.1: Final Course Activity: The Sales Strategy Debate
Scenario:
Imagine you are a successful entrepreneur in Madagascar. You have developed a premium, eco-friendly food product: a line of high-quality artisanal spices sourced directly from local farms. You are now ready to launch your business.
Your product has two clear potential audiences:
B2C: Individual food lovers, home cooks, and tourists who are willing to pay a premium for high-quality, authentic Malagasy spices.
B2B: High-end restaurants, hotels, and gourmet food stores in Madagascar that would use your spices in their kitchens or sell them in their shops.
In the forum, choose a side and argue for the best initial sales strategy for this new business. Should you prioritize B2C sales or B2B sales first?
You’ve Completed the Course 🎉
Great work! Submit your certificate request and we’ll review your course completion. You will then receive an email with the link and instructions for the final quiz required to earn your MIZARA Academy certificate.