8:02
Module 1: The Foundation of SEO
Module 2: Keyword Research
Module 3: On-Page SEO
Module 4: Technical SEO
Module 5: Off-Page SEO
Final Assessment
5/16 Lessons
Content
Assignment
Finding the right keywords isn't about guesswork; it's about listening to your audience. The best opportunities are often found in the long-tail, and you can uncover them using a simple, strategic approach.
1. Short-Tail vs. Long-Tail Keywords
Short-tail keywords, also known as "head terms," are short, broad phrases (1-3 words) with high search volume and high competition. For example, "running shoes." Ranking for these is difficult and time-consuming.
Long-tail keywords are longer, more specific phrases (4 or more words) with lower search volume but much lower competition. For example, "best running shoes for flat feet men." While they bring less traffic individually, they have a higher conversion rate because they match user intent more precisely.
For new websites and businesses, focusing on long-tail keywords is the most effective strategy. They are your "low-hanging fruit" and help you build authority on a topic before you can compete for the broader terms.
2. Finding Free Keyword Opportunities
You don't need expensive software to find great keyword ideas. Google provides powerful, free tools right in its search engine.

Google Autocomplete:
Start typing a broad keyword into the Google search bar. The suggestions that pop up are popular, real-world searches. Pay attention to these as they are great long-tail keyword ideas.

"People also ask" box:
When you perform a search, Google often shows a box with related questions. This is a goldmine of ideas for high-intent, informational content. These are the exact questions your audience is asking.

Related Searches:
Scroll to the bottom of the search results page. The "Related searches" section shows other queries that people who searched for your original term also used. This helps you discover tangential topics and a deeper understanding of user needs.
By systematically using these three features, you can generate a robust list of keyword opportunities that are less competitive and more likely to bring you valuable traffic.