4min
Module 1: The Freelance Mindset
Module 2: Defining Your Service and Niche
15min
Module 3: Building Your Freelance Foundation
Module 4: Finding and Pitching to Your First Client
Module 5: Project Management and Client Relations
Final Lesson & Assessment
Learn How to Get Started as a Freelancer
6 / 18 Lessons
Content
Assignment
A successful freelance business isn't just about the skills you have as well; it's about how you present them. "Packaging" your skills means bundling a set of services together to create a clear, attractive offering for your clients. This makes you look more professional, simplifies the buying process, and can significantly increase your earnings.
1. The Benefits of Packaging Your Services
It increases your perceived value
When you package your skills, you're selling a solution, not just a service. For example, a "Starter Logo Design Package" sounds much more valuable than "a logo."
It simplifies the conversation
Instead of having a long back-and-forth about every little task, you can present a clear package and let the client choose what works for them, making the process more straightforward for both sides.
It helps you upsell
By offering multiple tiers of service (e.g., a "Starter" and a "Premium" package), you make it easy for a client to upgrade to a more comprehensive and higher-priced offering.
You look like a professional
A well-defined package shows that you’ve carefully thought through exactly what the client needs, outlining a clear, structured process for how you’ll get the job done efficiently and effectively.
2. How to Create Your Packages: The Tiered Approach
A simple and effective way to package your services is to use a tiered approach, which makes it easy for a client to choose the option that fits their budget and needs.
Starter / Basic Package
Your entry point for new clients and a great way to build trust.
The goal is to get a client in the door.
This should be your lowest-priced offering, including the absolute essentials to solve a basic problem for your client.
An example could be: A writer for local gyms could offer a "Basic Blog Post Package" that includes one 500-word blog post.
Standard Package
Your most popular choice, offering a great balance of value and results.
This is your mid-tier offering and should be your most popular choice.
It includes everything from the Basic package plus some valuable add-ons.
An example could be the writer could offer a "Pro Blog Post Package" that includes four 500-word blog posts per month, plus basic SEO keyword research.
Premium Package
Your high-end, all-inclusive solution for a complete client experience.
This is your high-end, premium offering.
It includes everything from the Standard plus premium service.
Example: the writer could offer a "Premium Content Strategy Package" that includes all the above, plus a monthly content strategy meeting, and social media promotion for each post.
3. Pricing Your Packages: A Simple Framework
Now that you have your packages defined, how do you think about pricing them? While we will cover a detailed pricing strategy later in Module 3, you can use this simple framework to get started:
The "Good, Better, Best" Model:
Starter Package (Good): This is your entry point. It's affordable and solves a single, specific problem.
Professional Package (Better): This is your most popular option, priced higher than the Starter but with a lot more value. It should be the one you want clients to choose.
Premium Package (Best): This is your highest-priced offering. It provides maximum value and is designed for clients who want an all-inclusive solution.
Remember: Your packages should be designed to solve your ideal client's problems, not just list what you can do.